This provocative and theoretically sophisticated book reveals how
capitalism produced and sustained a culture of its own in the
nineteenth and early twentieth centuries.
"Richards provides a valuable account of the interaction between
cultural and business development in Victorian England by focusing
on the evolution of advertising. Through an examination of five
case studies, ranging from how advertisers employed images of the
Crystal Palace Exhibition of 1851 to their use of images of women
just before WWI, he argues that the British developed a new type of
culture in the mid and late-19th century--a new way of thinking and
living increasingly based upon the possession of material goods,
commodities. Revising the findings of some earlier scholars,
Richards shows that 'cultural forms of consumerism . . . came into
being well before the consumer economy did.' The 50 well-reproduced
advertising images greatly enhance the value of this study." --M.
Blackford, "Choice"
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