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International Business and Tourism - Global Issues, Contemporary Interactions (Hardcover)
Loot Price: R5,158
Discovery Miles 51 580
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International Business and Tourism - Global Issues, Contemporary Interactions (Hardcover)
Series: Routledge International Series in Tourism, Business and Management
Expected to ship within 12 - 17 working days
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Whether it's bungee jumping in Queenstown or visiting the Guinness
factory in Dublin, where we travel - and what we do when we get
there - has changed significantly in the past twenty years. This
innovative textbook explores what is possibly the most unrecognized
of international service industries, placing tourism in the context
of contemporary globalization and trade in services. It provides
new perspectives on tourism as a form of international business,
and the implications for firms, the state and individuals.Split
into four separate sections, with introductions outlining the key
themes in each, the book examines such important topics as: the
role of governance and regulation in tourism services the effects
of increased global mobility on tourism entrepreneurship how
tourism businesses are becoming internationalized why other
business sectors are increasingly interested in tourism. Case
studies are used throughout to highlight important issues, from
developments in the aviation industry to the rise of working
holidays. This book gets to the core of a crucial service industry,
and is essential reading for any researcher or student of tourism
or international business.
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