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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
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Modernist Magazines and the Social Ideal (Paperback)
Loot Price: R1,245
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Modernist Magazines and the Social Ideal (Paperback)
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The new photo-illustrated magazines of the 1920s traded in images
of an ideal modernity, promising motorised leisure, scientific
progress, and social and sexual emancipation. Modernist Magazines
and the Social Ideal is a pioneering history of these periodicals,
focusing on two of the leading European titles: the German monthly
UHU, and the French news weekly VU, taken as representative of the
broad class of popular titles launched in the 1920s. The book is
the first major study of UHU, and the first scholarly work on VU in
English. Modernist Magazines explores, in particular, the striking
use of regularity and repetition in photographs of modernity,
reading these repetitious images as symbolic of modernist ideals of
social order in the aftermath of the First World War. Introducing a
novel methodology, pattern theory, the book argues for a critical
return to the Gestalt tradition in visual studies. Alongside the
UHU and VU case studies, Modernist Magazines offers an essential
primer to interwar magazine culture in Europe. Accounts of rival
titles are woven into the book’s thematic chapters, which trace
the evolution of the two magazines’ photography and graphic
design in the tumultuous years up to 1933.
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