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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Statistics in Plain English (Hardcover, 5th edition)
Loot Price: R5,844
Discovery Miles 58 440
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Statistics in Plain English (Hardcover, 5th edition)
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* It is a straightforward, conversational introduction to
statistics that delivers exactly what its title promises. * Each
chapter begins with a brief overview of a statistic that describes
what the statistic does and when to use it, followed by a detailed
step-by-step explanation of how the statistic works and exactly
what information it provides. * Chapters also include an example of
the statistic (or statistics) in use in real-world research,
"Worked Examples," "Writing It Up" sections that demonstrate how to
write about each statistic, "Wrapping Up and Looking Forward"
sections, and practice work problems. * A new chapter on
person-centered analyses, including cluster analysis and latent
class analysis (LCA) has been added (Chapter 16). * Person-centered
analysis is an important alternative to the more commonly used
variable-centered analyses (e.g., t tests, ANOVA, regression) and
is gaining popularity in social-science research. * The chapter on
non-parametric statistics (Chapter 14) was enhanced significantly
with in-depth descriptions of Mann-Whitney U, Kruskall-Wallace, and
Wilcoxon Signed-Rank analyses. * These non-parametric statistics
are important alternatives to statistics that rely on normally
distributed data. * This new edition also includes more information
about the assumptions of various statistics, including a detailed
explanation of the assumptions and consequences of violating the
assumptions of regression (Chapter 13). * There is more information
provided about the importance of the normal distribution in
statistics (Chapters 4 and 7). * Each of the last nine chapters
includes an example from the real world of research that employs
the statistic, or statistics, covered in the chapter. * Altogether,
these improvements provide important foundational information about
how inferential statistics work and additional statistical tools
that are commonly used by researchers in the social sciences. * The
text works as a standalone or as a supplement and covers a range of
statistical concepts from descriptive statistics to factor analysis
and person-centered analyses.
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