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Applied Crisis Communication and Crisis Management - Cases and Exercises (Paperback, New) Loot Price: R4,055
Discovery Miles 40 550
Repayment Terms: R380 pm x 12*
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Applied Crisis Communication and Crisis Management - Cases and Exercises (Paperback, New): Timothy Coombs

Applied Crisis Communication and Crisis Management - Cases and Exercises (Paperback, New)

Timothy Coombs

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Loot Price R4,055 Discovery Miles 40 550 | Repayment Terms: R380 pm x 12*

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Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: July 2013
First published: June 2013
Authors: Timothy Coombs
Dimensions: 254 x 177 x 12mm (L x W x T)
Format: Paperback
Pages: 256
Edition: New
ISBN-13: 978-1-4522-1780-2
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-4522-1780-7
Barcode: 9781452217802

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