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Radio Audiences and Participation in the Age of Network Society (Paperback)
Loot Price: R1,455
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Radio Audiences and Participation in the Age of Network Society (Paperback)
Series: Routledge Studies in European Communication Research and Education
Expected to ship within 12 - 17 working days
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This book maps, describes and further explores all contemporary
forms of interaction between radio and its public, with a specific
focus on those forms of content co-creation that link producers and
listeners. Each essay will analyze one or more case studies,
piecing together a map of emerging co-creation practices in
contemporary radio. Contributors describe the rise of a new class
of radio listeners: the networked ones. Networked audiences are
made up of listeners that are not only able to produce written and
audio content for radio and co-create along with the radio
producers (even definitively bypassing the central hub of the radio
station, by making podcasts), but that also produce social data,
calling for an alternative rating system, which is less focused on
attention and more on other sources, such as engagement, sentiment,
affection, reputation, and influence. What are the economic and
political consequences of this paradigm shift? How are radio
audiences perceived by radio producers in this new radioscape?
What's the true value of radio audiences in this new frame? How do
radio audiences take part in the radio flow in this age? Are
audiences' interactions and co-creations overrated or underrated by
radio producers? To what extent listeners' generated content can be
considered a form of participation or "free labour" exploitation?
What's the role of community radio in this new context? These are
some of the many issues that this book aims to explore. Visit
https://www.facebook.com/pages/Radio-Audience-and-Participation-in-the-Age-of-Network-Society/869169869799842
for the book's Facebook page.
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