Rollercoaster is a fast-paced and compelling business narrative
that chronicles one of the most dramatic periods in business
history. It is the story of Chris Gent and Vodafone.
Loved by the City as a brilliant dealmaker, Gent himself is
often described by those who know him as affable and self-effacing.
Yet he has somehow fostered a deeply engrained culture of ruthless
ambition in those who run Vodafone in his name. But as the
telecommunications sector has imploded, Vodafone has been swept
along by bad news amongst accusations of poor acquisitions,
over-investment and "fat cat" payouts for Gent himself. Trevor
Merriden charts the dramatic rise of Gent and Vodafone and assesses
the underlying forces driving the man and the company. He examines
the turbulent recent history, of Gent's resignation, and asks
searching questions about the future of the company.
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