0
Your cart

Your cart is empty

Books > Business & Economics > Business & management

Buy Now

The Commercialisation of Sport (Hardcover) Loot Price: R4,649
Discovery Miles 46 490
The Commercialisation of Sport (Hardcover): Trevor Slack

The Commercialisation of Sport (Hardcover)

Trevor Slack

Series: Sport in the Global Society

 (sign in to rate)
Loot Price R4,649 Discovery Miles 46 490 | Repayment Terms: R436 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: * The sports industry * The public sector * The commercialisation of 'amateur' sport * Sport and television * Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Sport in the Global Society
Release date: August 2004
First published: 2004
Editors: Trevor Slack
Dimensions: 234 x 156 x 28mm (L x W x T)
Format: Hardcover
Pages: 368
ISBN-13: 978-0-7146-5021-0
Categories: Books > Business & Economics > Business & management > General
Books > Sport & Leisure > Sports & outdoor recreation > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Promotions
LSN: 0-7146-5021-8
Barcode: 9780714650210

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
R751 R681 Discovery Miles 6 810
Magda - My Journey
Magda Wierzycka Paperback R350 R323 Discovery Miles 3 230
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
R325 R305 Discovery Miles 3 050
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Damaged Goods - The Rise and Fall of Sir…
Oliver Shah Paperback  (1)
R308 R280 Discovery Miles 2 800
Self-Helpless - A Cynic's Search for…
Rebecca Davis Paperback  (4)
R290 R263 Discovery Miles 2 630
What Makes Them Great? - 50 Ways To…
Douglas Kruger Paperback R250 R153 Discovery Miles 1 530
South African Human Resource Management…
B.J. Swanepoel Paperback  (3)
R861 Discovery Miles 8 610
Financial Management
Carlos Correia Paperback R1,034 R831 Discovery Miles 8 310
Expansive - A Guide To Thinking Bigger…
John Sanei, Erik Kruger Paperback R290 R240 Discovery Miles 2 400
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R223 Discovery Miles 2 230
The Shepherd And The Beast - The Hero's…
Tramayne Monaghan Paperback R265 R237 Discovery Miles 2 370

See more

Partners