Product Concept Design has been written by a collection of
researchers and practising designers from leading companies such as
Nokia and Volvo. The book explains the process of conceptual design
of new manufactured products and shows how the principles involved
are employed in real examples of consumer products from some of the
world 's most important corporations detailed by the designers
themselves. The book will be bought by designers and managers in
industry, as well as lecturers in design and design engineering and
their students.
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