Research Methods for Business: A Skill-Building Approach is a
concise and straightforward introduction for students to the world
of business research. The skill-building approach provides students
with practical perspectives on how research can be applied in real
business situations. Maintaining Uma Sekaran s popular and
accessible style of writing, Roger Bougie draws upon his extensive
experience in the field to present an up-to-date guide on business
research which is ideal for aspiring managers. The seventh edition
has been fully revised and updated to include cutting-edge examples
and enriched pedagogical features designed to improve student
learning outcomes. There is now an increased emphasis on the
relationship between the scientific and the pragmatic approaches to
research, while the key concepts are explored and applied to
real-life research throughout the book.
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