The first practical guide to using reengineering to dramatically
improve the development and success of new products. Executives,
product development teams and engineering design groups will see
how to consistently execute successful new product launches. In a
compelling, clear fashion, Hunt describes how companies can fully
integrate their product development process by focusing on seven
key initiatives. They include process understanding; broad-based
process reengineering; establishing quality goals and
multi-functional teams; using the right tools and techniques; and
implementing ongoing continuous improvement.
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