Customer Service Handbook (Paperback)

This book discusses the why, when and how to offer customer service (the right way). The right way produces companies that know how to extend their business life and expand future profits. The wrong way produces companies that treat their customers as transitory, and in the process become transitory themselves. Providing high quality service is optional, but always advisable. Service delivery is that all important bridging device that establishes positive associations between customers and the brand of an organization. The efforts to win over customer loyalty begin well before the purchase is made and continue indefinitely. When presented as part of a series of deliberate expectations, high quality customer service delivers greater brand recognition, improves customer retention, and builds company longevity.

General

Imprint:	Bright Performance, Limited
Country of origin:	United States
Release date:	April 2009
First published:	April 2009
Authors:	Valerie H Lunden
Dimensions:	216 x 140 x 10mm (L x W x T)
Format:	Paperback - Trade
Pages:	178
ISBN-13:	978-0-9822539-1-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	0-9822539-1-5
Barcode:	9780982253915

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!