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Tourism Innovation - Technology, Sustainability and Creativity (Paperback)
Loot Price: R1,147
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Tourism Innovation - Technology, Sustainability and Creativity (Paperback)
Series: Innovation and Technology Horizons
Expected to ship within 12 - 17 working days
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Tourism can take many different forms and types but increasingly it
is viewed as one of the most innovative industries. This book
showcases the innovations in tourism through a creativity,
sustainability and technology perspective. Tourism Innovation:
Technology, Sustainability and Creativity addresses the growing use
and importance of tourism innovation in society. Readers of this
book will gain a global perspective on how the tourism industry is
changing and taking advantage of emerging technologies, which will
help them to foresee potential changes in the industry and plan for
the future. Tourism innovation is defi ned as innovating in a
cost-effi cient manner by taking into account the available
resources. Most of the focus on tourism innovation has been on
developing countries but it is also used by companies in other
locations. This book explores the way in which tourism innovation
differs from other types of innovation and offers a creative
solution to issues about sustainability and the circular economy.
In this vein, it includes chapters addressing issues related to the
following but not limited subjects: co-creation in innovation,
social issues in innovation, leadership and innovation, forms of
innovation, government innovation and innovation research. This
book is suitable for tourism industry professionals, researchers
and policy experts who are interested in how innovation is embedded
in the tourism industry.
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