Zoom - The Global Race to Fuel the Car of the Future (Paperback)

"Oil is the problem. Cars are the solution."
Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.
We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.
In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before. Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons-Carson and Vaitheeswaran explain:
-How Toyota became the world's largest automaker through innovation and superior performance.
-Why American politicians have, for decades failed to address our energy issues and global warming-and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible.
-How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio-fuels, and digital technology.
As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.

General

Imprint:	Warner Books
Country of origin:	United States
Release date:	October 2008
First published:	October 2008
Authors:	Vijay Vaitheeswaran • Iain Carson
Dimensions:	201 x 134 x 23mm (L x W x T)
Format:	Paperback - Trade
Pages:	352
ISBN-13:	978-0-446-69866-5
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Books > Computing & IT > Computer programming > Programming languages > General Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > Motor cars: general interest Promotions
LSN:	0-446-69866-0
Barcode:	9780446698665

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!