Social Networks and Trust (Paperback, Softcover reprint of the original 1st ed. 2002)

Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors.
A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology.
The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer.

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Series:	Theory and Decision Library C, 30
Release date:	December 2010
First published:	2002
Authors:	Vincent Buskens
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Paperback
Pages:	269
Edition:	Softcover reprint of the original 1st ed. 2002
ISBN-13:	978-1-4419-5273-8
Categories:	Books > Business & Economics > Economics > Economic theory & philosophy Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Economics > Microeconomics > General Books > Business & Economics > Business & management > Management & management techniques > Operational research
LSN:	1-4419-5273-X
Barcode:	9781441952738

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