Hospitality Marketing and Consumer Behavior - Creating Memorable Experiences (Paperback)

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Series:	Advances in Hospitality and Tourism
Release date:	March 2021
First published:	2017
Editors:	Vinnie Jauhari
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	360
ISBN-13:	978-1-77463-624-4
Categories:	Books > Business & Economics > Economics > General Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	1-77463-624-7
Barcode:	9781774636244

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!