Global Meets Digital - Creating Global Strategies for Digital Businesses and Digital Strategies for Global Businesses (Hardcover)

The confluence of global business and digital business, a shift long in the making, is now well underway. Of the important factors that account for this confluence, two in particular stand out: continuing advances in technology and innovation and the growing interconnectedness between the physical and digital worlds. These trends have major implications for corporate strategists. Aimed specifically at an executive/professional audience, this book derives its underpinnings from the actual practice of global and digital business. It's imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful in their international and digital activities. A main argument of the book is that MNEs represent a very significant component of the global economy and that there's a paucity of professional books that executives and managers can use to help them enter, compete, and grow in foreign markets - for both physical and digital goods and services. The book's core focus therefore is global strategy for digital businesses and digital strategy for global businesses. MNEs have existed for a very long time. So, why now? The context of business in the last several years has undergone significant change. First, growing interconnectedness between the physical and digital worlds; 2) accelerating growth of technologies, such as artificial intelligence (AI) and cloud computing, used not only by IT firms but increasingly by firms in practically all industries; 3) growing role of cross-border data flows versus international trade in goods - a fact not often covered in books on strategy and international business; 4) emergence of millions of entrepreneurs and small and medium-sized businesses new to the global marketplace for goods and services; and 5) a changed political, economic, and social environment in many parts of the world including the U.S., several European countries, and Latin America - all of which have important implications for business. This book treats global strategy and digital strategy in an integrated manner in one volume. From a strategy perspective, it classifies products into three categories, physical products, digital products, and smart machines (products that are both physical and digital, and connected to the internet) - because the economics and strategy of each kind of products is distinct from that of others. This book includes new models and frameworks such as the PRISM framework of foreign market selection. It relies on the latest research conducted by major consulting firms such as PricewaterhouseCoopers and McKinsey & Company.

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	May 2023
First published:	2023
Authors:	Vinod Jain
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	192
ISBN-13:	978-0-367-47968-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	0-367-47968-0
Barcode:	9780367479688

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