Developed and adapted by the authors of this book, thematic
analysis (TA) is one of the most popular qualitative data analytic
techniques in psychology and the social and health sciences.
Building on the success of Braun & Clarke's 2006 paper first
outlining their approach - which has over 100,000 citations on
Google Scholar - this book is the definitive guide to TA, covering:
- Contextualisation of TA - Developing themes - Writing TA reports
- Reflexive TA It addresses the common questions surrounding TA as
well as developments in the field, offering a highly accessible and
practical discussion of doing TA situated within a clear
understanding of the wider terrain of qualitative research.
Virginia Braun is a Professor in the School of Psychology at The
University of Auckland, Aotearoa New Zealand. Victoria Clarke is an
Associate Professor in Qualitative and Critical Psychology in the
Department of Social Sciences at the University of the West of
England (UWE), Bristol.
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