Event Portfolio Management explores the phenomenon of the event
portfolio as a policy tool for cities and destinations. Divided
into two parts - 'Theory' and 'Practice' - the book critically
analyses and summarises key underpinnings behind portfolio theory
development and identifies key trends and issues in the event
portfolio approach. It examines the processes of event portfolio
development and management, leveraging, stakeholder networking and
collaboration, portfolio design, risk assessment and evaluation.
With a wide geographical reach, the book introduces the results of
empirical research from different international case studies,
including Auckland, Wellington and Dunedin in New Zealand, Canberra
and Melbourne in Australia, and Manchester and Edinburgh in the UK.
The Event Management Theory and Methods Series examines the extent
to which mainstream theory is employed to develop event-specific
theory, and to influence the very core practices of event
management and event tourism. Each compact volume contains
overviews of mainstream management theories and methods, examples
from the events literature, case studies, and guidance on all
aspects of planned-event management. The series introduces the
theory, shows how it is being used in the events sector through a
literature review, incorporates examples and case studies written
by researchers and/or practitioners, and contains methods that can
be used effectively in the real world. Series editor: Donald Getz
PhD., Professor Emeritus, University of Calgary, Canada. This is an
indispensable specialist text for events students, scholars and
practitioners. With additional online resource material, the book
is ideal for lecturers who teach event tourism and need theoretical
foundations and case studies for their classes. It is a valuable
source of reference for students undertaking events and tourism
programmes. For destination managers and other industry
professionals, the book provides a theoretical and practical guide
to developing successful and sustainable portfolios of events.
Vladimir Antchak, PhD., is Senior Lecturer in Applied Management at
the University of Derby, UK. Vassilios Ziakas, PhD., is Associate
Professor in Sport Management at Plymouth Marjon University, UK.
Donald Getz, PhD., is Professor Emeritus at the University of
Calgary, Canada and Visiting Professor at the University of Derby,
UK.
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