Advertising Today and Tomorrow surveys the structure and function
of modern advertising (and in particular the modern advertising
agency), investigates how appropriate its machinery is for modern
business requirements, and suggests how, both for the good of
itself and its clients, it can best equip and refine itself for the
future. It is of great use to students of business, particularly of
marketing, in the colleges, universities and business schools, as
well as being of great help to young people seeking to make
advertising their career. First published in 1974.
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