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Books > Health, Home & Family > Self-help & practical interests > Giving up smoking
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Smoking - Making the Risky Decision (Hardcover, New)
Loot Price: R1,481
Discovery Miles 14 810
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Smoking - Making the Risky Decision (Hardcover, New)
Expected to ship within 10 - 15 working days
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Are the risks of smoking exaggerated? Has there been an open and
rational discussion about the risks of smoking? This book attempts
to answer these and many other questions about the subject,
providing a detailed empirical presentation on smoking behavior as
a risky consumer decision. Using new empirical data based on
several national and regional surveys, Viscusi addresses a number
of important issues, including: the sources of information that
people have about the risks of smoking, the accuracy of their
perceptions of the risks associated with smoking, and the
consistency of smoking decisions with other risky behavior -
scrutinizing issues such as whether smokers value risk differently
than those who wear safety belts. Viscusi also looks at the
differences in age groups and how they assess these risks based on
public information. He provides new insight into the degree to
which individuals understand smoking risks and take these risks
into account in their behavior. With its detailed empirical data
and its examination of individual decision-making processes, this
work will interest researchers in public health, public policy,
psychology, and economics, as well as anyone concerned with this
important issue.
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