One of the world's leading pharmaceutical companies, the Swiss
multinational Novartis traces its history and that of its
predecessor companies back to the first dye factories in Basel in
the early 19th century. This second edition of the company's
history covers early exports and expansion abroad, the unparalleled
upsurge of the chemical industry in Basel during the First World
War and then the emergence of pharmaceuticals in the interwar
years. The enormous challenges of the Second World War were
followed by an economic boom in the 1950s and 60s, the merger of
CIBA and Geigy, the numerous diversifications in the 1970s and 80s,
the merger of Ciba and Sandoz to found Novartis, and finally the
first 25 years of Novartis. Those 25 years have included
innovations in pharmaceuticals and medicine, and game-changing
technologies such as the modification of T-cells. In addition to
the running text, fifteen thematic articles outline the company's
widely different innovations: from CIBA's early hormone
preparations to the outstanding graphic design of Geigy Design,
from revolutionary drugs like Sandimmune or Gleevec right through
to the Novartis Campus project.
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