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Zur Wertschoepfungstiefe von Unternehmen - Die strategische Logik der Integration (German, Paperback, 2006 ed.) Loot Price: R1,974
Discovery Miles 19 740
Repayment Terms: R185 pm x 12*
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Zur Wertschoepfungstiefe von Unternehmen - Die strategische Logik der Integration (German, Paperback, 2006 ed.): Walter Koch

Zur Wertschoepfungstiefe von Unternehmen - Die strategische Logik der Integration (German, Paperback, 2006 ed.)

Walter Koch

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Loot Price R1,974 Discovery Miles 19 740 | Repayment Terms: R185 pm x 12*

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Walter J. Koch widerlegt die pauschale Annahme, dass die vertikale Integration als Organisation der Wertschopfungskette nicht mehr zeitgemass ist, und verdeutlicht, dass diese These sich einseitig an den unterstutzenden Aktivitaten und der Produktion orientiert. Unter Einbeziehung der gesamten Wertschopfungskette - strukturiert in Forschung & Entwicklung, Produktion, Marketing, Grosshandel, Einzelhandel und Kundendienst - zeigt er auf, dass die vertikale Integration nach wie vor sehr attraktiv ist. Das Paradigma der vollstandigen vertikalen Integration ersetzt er durch die partielle vertikale Integration."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: October 2006
First published: 2006
Authors: Walter Koch
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Paperback
Pages: 255
Edition: 2006 ed.
ISBN-13: 978-3-8350-0538-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8350-0538-3
Barcode: 9783835005389

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