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CSR 2.0 - Transforming Corporate Sustainability and Responsibility (Paperback, 2014 ed.)
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CSR 2.0 - Transforming Corporate Sustainability and Responsibility (Paperback, 2014 ed.)
Series: SpringerBriefs in Organisational Studies
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The book examines the evolution and current state of corporate
social responsibility (CSR), using a five-stage maturity model:
defensive, charitable, promotional, strategic and transformative
CSR. The first four stages are dubbed CSR 1.0 and characterise most
current CSR practice, while the fifth stage is named CSR 2.0 (also
transformative or systemic CSR) and describes emergent and future
CSR practices. Reasons are given why CSR 1.0 approaches have failed
to have any significant impact on the most serious global social,
environmental and ethical challenges. The emergent CSR 2.0 will
then be explored in detail by elaborating on five principles
underlying the new approach, including: creativity, scalability,
responsiveness, glocality and circularity. A four-part DNA Model is
also introduced, covering value creation, good governance, societal
contribution and ecological integrity, which provides the basis for
defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0
self-assessment diagnostic tool developed by the author is
presented, with sample data to show how the tool can be used for
future research and practitioner application.
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