Social Media Intelligence (Hardcover, New)

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	May 2014
First published:	February 2014
Authors:	Wendy W. Moe • David A. Schweidel (Associate Professor of Marketing)
Dimensions:	235 x 157 x 18mm (L x W x T)
Format:	Hardcover
Pages:	200
Edition:	New
ISBN-13:	978-1-107-03120-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society
LSN:	1-107-03120-6
Barcode:	9781107031203

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