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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Political Economy of Sports Television (Paperback)
Loot Price: R1,195
Discovery Miles 11 950
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The Political Economy of Sports Television (Paperback)
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Drawing from theories of the political economy of communication,
this book offers readers a comprehensive data-rich assessment of
contemporary sports television and its evolution. Providing an
in-depth look at the ownership and regulation of sports television
in the United States, William M. Kunz analyzes a range of
platforms, networks, and sports, with particular focus on the way
ownership has become concentrated in five conglomerates: AT&T,
CBS, Comcast, Disney and Fox. The end result of years of media
consolidation is that broadcast networks are now married to cable
and streaming services under a single conglomerate, which has
implications for the cost of contracts and the negotiation of
distribution deals. Examining multiple platforms, networks and
sports in an all-inclusive manner, this volume documents the
evolution and current state of affairs of sports television. With
historic and current data on rights fees for sports television
leagues and events as well as carriage fees and subscription levels
for sports-related cable and satellite services, this comparative
study offers critical information for students and scholars
conducting research on sports television.
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