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Books > Earth & environment > Geography > Human geography
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Relaunching Titanic - Memory and marketing in the New Belfast (Paperback)
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Relaunching Titanic - Memory and marketing in the New Belfast (Paperback)
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Relaunching Titanic critically considers the invocation of Titanic
heritage in Belfast in contributing to a new 'post-conflict'
understanding of the city. The authors address how the memory of
Titanic is being and should be represented in the place of its
origin, from where it was launched into the collective
consciousness and unconscious of western civilization. Relaunching
Titanic examines the issues in the context of international debates
on the tension between place marketing of cities and other
alternative portrayals of memory and meaning in places. Key
questions include the extent to which the goals of economic
development are congruous with the 'contemplative city' and
especially the need for mature and creative reflection in the
'post-conflict' city, whether development interests have taken
precedence over the need for a deeper appreciation of a more
nuanced Titanic legacy in the city of Belfast, and what Belfast
shares with other places in considering the sacred and profane in
memory construction. While Relaunching Titanic focuses on the
conflicted history of Belfast and the Titanic, it will have lessons
for planners and scholars of city branding, tourism, and urban
re-imaging.
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