William V. Ruch examines and compares corporate communications
systems in the United States and Japan to discover what each can
learn from the other. The author demonstrates that business
organization in each country is highly reflective of the overall
culture. In American corporations, communication is intended to
transmit information rapidly; it is direct, efficient, and invites
confrontation. Japanese corporate communciation also transmits
information, but adds an element of emotional massage. In both
countries business communcation is characterized by direction:
American companies have strong downward systems; Japanese companies
have strong upward systems. Most channels of communication used in
American firms are also used in Japan, but some Japanese techniques
could not and should not be used in the United States. Ruch argues
that American and Japanese corporations cannot learn a great deal
from one another. In fact, the only thing that Americans should
learn is the value of a strong system of upward communication. The
Japanese should learn that they need a faster system of decision
making than the ringi system currently in use.
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