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Books > Medicine > General issues > Health systems & services > Mental health services
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Marketing Mental Health Services to Managed Care (Paperback)
Loot Price: R1,250
Discovery Miles 12 500
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Marketing Mental Health Services to Managed Care (Paperback)
Expected to ship within 12 - 19 working days
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Managed care is rapidly making traditional marketing strategies for
mental health services obsolete. Here is the definitive book that
helps professionals understand contemporary market forces and how
to reshape marketing strategies in an increasingly competitive
environment. Marketing Mental Health Services to Managed Care
begins by demystifying the seemingly bewildering world of managed
care systems. It enables the reader to become a fully informed
partner in providing services for managed care systems. In an era
in which many professionals are affiliated with one or more managed
care networks, this book guides clinicians toward greater control
of their professional futures by providing the steps necessary to
develop a successful managed care oriented practice strategy. It
will be especially helpful to the newcomer to practice in the 1990s
or the seasoned practitioner interested in increasing referrals
from managed care systems. Readers of this highly practical new
book learn how to analyze the market for clinical services, how to
plan and develop services for the managed care market, and how to
sell professional services in an era dominated by active payor
entities.The increased importance of automation, group practices,
and effective office management skills are discussed. Although of
particular value to outpatient practitioners, Marketing Mental
Health Services to Managed Care also discusses marketing strategies
and revenue generating ideas for inpatient mental health and
substance abuse treatment facilities. Program managers,
administrators, and marketing professionals in the hospital
industry will find this book a valuable investment. Of special
interest to all readers are chapters addressing the impact of
managed care systems--with their focus on accountability,
cost-effectiveness, and quality--upon traditional clinical
paradigms. Brief therapy skills and techniques are discussed by
these two veteran clinicians and writers. Emerging clinical
innovations and effective reimbursement strategies are also
discussed in this remarkable new book. A resource section, managed
care company directory, and a glossary of terms make this a
practical guidebook of long-lasting value to professionals from
many disciplines.College professors and graduate students will also
find Marketing Mental Health Services to Managed Care a valuable
introduction to marketing professional services in the managed care
dominated marketplace for healthcare today.
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