Experts in public relations, marketing, and communications have
created the most comprehensive textbook specifically for Canadian
students and instructors. Logically organized to lead students from
principles to their application-and generously supplemented with
examples and case studies-the book features chapters on theory,
history, law, ethics, research methods, planning, writing,
marketing, advertising, media, and government relations, as well as
digital, internal, and crisis communications. Chapters open with
learning objectives and conclude with lists of key terms, review
and discussion questions, activities, and recommended resources.
Fundamentals of Public Relations and Marketing Communications in
Canada will be essential in post-secondary classes and will serve
as a valuable reference for established professionals and
international communicators working in Canada. Contributors: Colin
Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha
D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle
Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David
Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der
Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.
Sponsor: Hill + Knowlton Strategies
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