Originally published in 1992 and now with an updated Preface this
book analyses the development of innovations using a network
perspective. The book offers practical guidelines with direct
managerial relevance based on evidence collected from twenty-two
case studies. First introducing theories of product development,
adoption and diffusion, it then places them in the context of
industrial networks, investigating such topics as user-involvement,
interaction and market strategies. The book is essential reading
for students of marketing, technology and strategy.
General
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