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A History of Cadbury (Hardcover)
Loot Price: R517
Discovery Miles 5 170
You Save: R115
(18%)
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A History of Cadbury (Hardcover)
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List price R632
Loot Price R517
Discovery Miles 5 170
You Save R115 (18%)
Expected to ship within 9 - 15 working days
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When John Cadbury came to Birmingham in 1824, he sold tea, coffee
and drinking chocolate in a small shop on Bull Street. Drinking
chocolate was considered a healthy alternative to alcohol,
something Cadbury, a Quaker, was keen to encourage. In 1879, the
Cadburys moved to Bournville and created their 'factory in a
garden' - an unprecedented move. It is now ironic that today's
Bournville is surrounded by that urban sprawl the Cadburys were so
keen to get away from. This book looks at some of the social impact
this company has had since its inception, both on the chocolate and
cocoa business in general and on the community at large, both
within and without the firm of Cadbury. In 2024, Cadbury's will be
celebrating 200 years of the first store opening. This is the story
of how the company began, how it grew, and how they diversified in
order to survive.
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