There was one copywriter who made millionaires from people who read
his book, although they never wrote an ad. Eugene Schwartz wrote a
classic on copywriting that is probably one of the most powerful,
and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift
edition. Generations of copywriters haven't had access to this
material. And the world would be a poorer place, except...
Fortunately Schwartz was also prolific as a speaker. So we are able
to bring notes of his lectures and a review of his classic text to
life again. You can learn: - How to create ads which sell your
products at the expense of your competition - Find which roles your
customer really wants to play and align these to your product -
Discover how to get a product to sell no matter how people have
already heard about it or how many products like it are already out
there. - Learn how to control your audience by being their friend.
Get Your Copy Now.
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