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From Start-up to Success - The Xiecheng Management Story (Paperback)
Loot Price: R1,892
Discovery Miles 18 920
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From Start-up to Success - The Xiecheng Management Story (Paperback)
Series: Cases in Modern Chinese Business
Expected to ship within 12 - 17 working days
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This casebook tells the story of Xiecheng, a hugely successful
hotel chain in China, with a clear focus on the forming and
creation of its powerful and successful management team. Who they
are, and the part they played in Xiecheng's impressive growth and
performance. The reader will benefit from a clear insight into how
a company expands and ideas to help overcome challenges and
pitfalls along the way. This book is an intimate portrayal of how
the idea for a business is conceived one evening over a meal and
then goes on to become a success story in modern China. The
management philosophies and strategies are revealed in a very
reader friendly way. Many foreign businesses want to develop and
succeed in China. A useful way of doing this is to observe the
lessons of how Chinese enterprises succeed in China. Part of the
practical Cases in Modern Chinese Business Series which offer
revealing insights and analysis on how business is done in China.
They offer case studies on how companies in China get started and
how they succeed and fail. Clear and practical, each book explores
how Chinese companies are expanding and thriving in the
international market. All titles were written in China and give the
real flavour of the Chinese business arena and some of the key
players. To understand the economic and financial success of modern
China it helps to get to know the business environment and some of
the leading protagonists. These revealing new books show you how.
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