Base of the Pyramid Markets in Latin America - Innovation and Challenges to Sustainability (Hardcover)

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Innovation and Sustainability in Base of the Pyramid Markets
Release date:	August 2021
First published:	2022
Editors:	Ximena Rueda Fajardo • Marlen Gabriele Arnold • Judy N. Muthuri • Stefan Gold
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	134
ISBN-13:	978-1-138-38912-0
Categories:	Books > Business & Economics > Economics > Development economics Books > Professional & Technical > Environmental engineering & technology > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Social sciences > Sociology, social studies > Ethnic studies > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	1-138-38912-9
Barcode:	9781138389120

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