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Fraud Prevention in Online Digital Advertising (Paperback, 1st ed. 2017)
Loot Price: R1,993
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Fraud Prevention in Online Digital Advertising (Paperback, 1st ed. 2017)
Series: SpringerBriefs in Computer Science
Expected to ship within 10 - 15 working days
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The authors systematically review methods of online digital
advertising (ad) fraud and the techniques to prevent and defeat
such fraud in this brief. The authors categorize ad fraud into
three major categories, including (1) placement fraud, (2) traffic
fraud, and (3) action fraud. It summarizes major features of each
type of fraud, and also outlines measures and resources to detect
each type of fraud. This brief provides a comprehensive guideline
to help researchers understand the state-of-the-art in ad fraud
detection. It also serves as a technical reference for industry to
design new techniques and solutions to win the battle against
fraud.
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