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Books > Business & Economics > Business & management > Business strategy
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Frugal Innovation - Models, Means, Methods (Hardcover)
Loot Price: R2,928
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Frugal Innovation - Models, Means, Methods (Hardcover)
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In light of growing discourse on 'frugal innovation', this book
offers novel approaches to innovation based on extensive empirical
research. The study complements a decade of scholarly attention on
frugal innovation by taking a research-based approach to innovation
in resource-scarce and complex institutional contexts. The findings
suggest that concepts such as frugal, reverse, jugaad, social,
grassroots and inclusive innovation in fact represent heterogeneous
assemblies of innovation for social, environmental and economic
value. The conceptual framework invites attention to more plural
sources and elements in the study of models of innovation to
inspire further research in the fields of strategy, innovation,
entrepreneurship, economic sociology and development studies. The
design framework offers models, metrics and competencies for
practitioners and policymakers to identify, evaluate and design
frugal innovations. The comprehensive view of frugal innovation
demonstrates how firms can implement globally competitive
strategies by pursuing innovation for humanity to improve lives for
everyone, everywhere.
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