Global Companies, Local Innovations - Why the Engineering Aspects of Innovation Making Require Co-location (Hardcover, New Ed)

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	September 2012
First published:	2012
Authors:	Yasuyuki Motoyama
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Hardcover
Pages:	180
Edition:	New Ed
ISBN-13:	978-1-4094-2146-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals Books > Earth & environment > Geography > Human geography > Economic geography Promotions
LSN:	1-4094-2146-5
Barcode:	9781409421467

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