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Managing Asian Destinations (Hardcover, 1st ed. 2018)
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Managing Asian Destinations (Hardcover, 1st ed. 2018)
Series: Perspectives on Asian Tourism
Expected to ship within 9 - 15 working days
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This book focuses on the planning, marketing, and management of
Asian tourism destinations, and evaluates current developments
within Southeast-Asia and the wider Asia-Pacific region. As more
Asian destinations enter the global tourism arena and more Asian
travellers look to explore destinations in Asia and beyond, an
understanding of how Asian destinations practice tourism is crucial
to the future sustainable development of global tourism. This book
provides an invaluable stock of research and knowledge based on the
Asian practice and experience in destination planning, marketing,
and management, offering insights into the latest development and
trends in the region.
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