The Online Customer - New Data Mining and Marketing Approaches (Hardcover, New)

In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest internet retailers, including Amazon.com. In particular, she deftly shows how to integrate and compare statistical methods from marketing and data mining research. The book comprises two parts. The first part focuses on using behavior patterns for customer segmentation. It advances data mining theory by presenting a novel pattern-based clustering approach to customer segmentation and valuation. The second part of the book explores how free shipping impacts purchase behavior online. It illuminates the importance of shipping policies in a competitive setting. With complete documentation and methodology, this book is a valuable reference that business and Internet Studies scholars can build upon.

General

Imprint:	Cambria Press
Country of origin:	United States
Release date:	October 2006
First published:	October 2006
Authors:	Yinghui Yang
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	140
Edition:	New
ISBN-13:	978-1-934043-06-6
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Economics > Econometrics > Economic statistics Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-934043-06-0
Barcode:	9781934043066

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