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Strategies of Multinationals in Central and Eastern Europe - Innovation Systems and Embeddedness (Hardcover) Loot Price: R1,414
Discovery Miles 14 140
Repayment Terms: R133 pm x 12*
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Strategies of Multinationals in Central and Eastern Europe - Innovation Systems and Embeddedness (Hardcover): Yordanka Chobanova

Strategies of Multinationals in Central and Eastern Europe - Innovation Systems and Embeddedness (Hardcover)

Yordanka Chobanova

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Loot Price R1,414 Discovery Miles 14 140 | Repayment Terms: R133 pm x 12*

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2009
First published: 2009
Authors: Yordanka Chobanova
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 269
ISBN-13: 978-0-230-23055-2
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
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LSN: 0-230-23055-5
Barcode: 9780230230552

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