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The Digitization of Business in China - Exploring the Transformation from Manufacturing to a Digital Service Hub (Hardcover, 1st ed. 2018)
Loot Price: R4,213
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The Digitization of Business in China - Exploring the Transformation from Manufacturing to a Digital Service Hub (Hardcover, 1st ed. 2018)
Series: Palgrave Macmillan Asian Business Series
Expected to ship within 10 - 15 working days
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One of the first of its kind, this book examines the digitalization
of Chinese businesses both theoretically and practically. Taking a
fresh and unique approach, the authors seek to adopt individual
theories for each empirical case explored and investigate the
dramatic digital transformation that Chinese firms have undergone
in recent years. With a particular focus on social networks, the
authors observe and analyze the way that digitized applications can
interlink with financial systems, developing new capabilities that
help to yield competitive advantage. Covering both small to medium
sized enterprises (SMEs) and globally orientated multinational
enterprises (MNEs), this book is a valuable resource for those
researching Asian business, or international business more
generally, as well as innovation and technology management.
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