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Books > Business & Economics > Business & management > Business negotiation
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Corporate Social Responsibility and Entrepreneurship for Sustainability - Leading in the Era of Digital Transformation (Paperback, 1st ed. 2021)
Loot Price: R3,749
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Corporate Social Responsibility and Entrepreneurship for Sustainability - Leading in the Era of Digital Transformation (Paperback, 1st ed. 2021)
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This book addresses the dilemma that firms face in engaging in
corporate social responsibility (CSR) while maintaining a
financially sustainable business model in the era of digital
transformation. Several strategies that firms have taken to
integrate CSR within the business model are also highlighted. To
explicate the problems involved, the book primarily focuses on
entrepreneurial ventures, given their nascent business model that
best illustrates how business leaders can embed the social mission
in the firm at the beginning of organizational founding. In this
age, sustainability is an innovation's new frontier. For
sustainable competitive advantage, the book argues for how
companies can build more sustainable products, processes, and
practices that benefit the firm and society through maintaining an
entrepreneurial philosophy. The target readership consists of
academics, students, and practitioners in the areas of
entrepreneurship, organizational behavior, organizational theory,
and strategic management. This book clarifies the critical
practices of sustainability-oriented innovative firms and creative
small and medium-sized enterprises (SMEs). Through a review of
recent trends in CSR, the authors emphasize that CSR is no longer a
"bolt-on" or some kind of window-dressing to satisfy public
relations (PR) needs. Credible CSR is critical to business
legitimacy and sustainability. Aware of the public's increasing
scrutiny, companies are increasingly ramping up their focus on
social responsibility, whether by championing women's rights,
protecting the environment, or attempting to obliterate poverty, on
local, national, or global levels. Simultaneously, more firms face
accusations of "greenwashing" - backlash due to consumer mistrust
in the intentions behind their CSR practices. While numerous works
have highlighted this dilemma and how companies fall short in their
prosocial goals or financial objectives (or both), there is a lack
of understanding of the ingredients and crucial processes required
for the successful implementation of CSR in entrepreneurial
enterprises. This book serves to fill that gap.
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