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Books > Reference & Interdisciplinary > Communication studies
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Super-sticky WeChat and Chinese Society (Paperback)
Loot Price: R1,648
Discovery Miles 16 480
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Super-sticky WeChat and Chinese Society (Paperback)
Series: Emerald Points
Expected to ship within 12 - 17 working days
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App designers dream of creating a platform that users never want to
leave, that keeps them glued forever - a platform that is "sticky".
Over 846 million WeChat users leave text and voice messages, share
life moments, play games, use stickers, purchase rail and flight
tickets, shop online, pay utilities and bills, transfer money to
friends, and even donate to charity without leaving WeChat, the
super-sticky platform. The Economist called WeChat "one app to rule
them all", and as it starts to gain global appeal, it is rewriting
the rules for social media platforms. This book provides a balanced
and nuanced study of how the super-sticky WeChat platform
interweaves into the fabric of Chinese social, cultural, and
political life. It keeps the wider global and national social media
landscape in view and compares and contrasts WeChat with Weibo and
QQ, two other popular social media platforms in China, and other
Western social media platforms.
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