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Consumer Culture Theory in Asia - History and Contemporary Issues (Hardcover)
Loot Price: R4,142
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Consumer Culture Theory in Asia - History and Contemporary Issues (Hardcover)
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Expected to ship within 12 - 17 working days
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We live in times of increasing world uncertainty. Consumer culture
in Asia has embodied such precariousness, with their unprecedented
states of both prosperity and vulnerability. Works in this volume
examine the consumer cultures that exist in today's precarious
Asia. They do this through culturally oriented, critical consumer
research. How deeply has the consumer precariousness in Asia been
intertwined with the sociohistorical patterning of consumption
including class, gender, and other social categories? How do these
problematics affect consumers' identity projects, consumer rituals,
and marketplace cultures? How is consumer precariousness aggravated
by the governmentality of the superpower? How does the changing
landscape of inter-Asian and global popular culture impact consumer
culture in these nations? Together, the authors in this volume
attempt to answer these questions through consumer research within
the paradigm known as consumer culture theory (CCT). Since most CCT
inquiry has been in Western contexts, this volume augments the
existing knowledge. It presents the most current, critical,
historical, and material consumer studies focused on Asia. This
volume will be of interest to seasoned CCT researchers and
academics, for anyone new to CCT, and for postgraduate students
interested in CCT or writing a consumer culture-related thesis.
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