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Books > Business & Economics > Business & management > E-commerce
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage (Paperback)
Loot Price: R5,482
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage (Paperback)
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The use of ICT applications has dipped into almost every aspect of
the business sector, including trade. With the volume of e-commerce
increasing, international traders must switch their rules and
practices to e-trade to survive in such a competitive market.
However, the complexity of international trade, which covers
customs processes, different legislation, specific documentation
requirements, different languages, different currencies, and
different payment systems and risk, presents its own challenges in
this transition. Tools and Techniques for Implementing
International E-Trading Tactics for Competitive Advantage examines
the multidisciplinary approach of international e-trade as it
applies to information technology, digital marketing, digital
communication, online reputation management, and different
legislation and risks. The content within this publication examines
digital advertising, consumer behavior, and e-commerce and is
designed for international traders, entrepreneurs, business
professionals, researchers, academicians, and students.
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