Marketing Literature and Posthumous Legacies - The Symbolic Capital of Leonid Andreev and Vladimir Nabokov (Hardcover)

Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations."

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	September 2013
First published:	September 2013
Authors:	Yuri Leving • Frederick H. White
Dimensions:	236 x 157 x 25mm (L x W x T)
Format:	Hardcover
Pages:	294
ISBN-13:	978-0-7391-8260-4
Categories:	Books > Language & Literature > Literature: history & criticism > Literary studies > General Books > Humanities > History > European history > General Books > Humanities > History > World history > From 1900 > General Books > History > European history > General Books > History > World history > From 1900 > General
LSN:	0-7391-8260-9
Barcode:	9780739182604

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!