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Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Hardcover, 1st ed. 2016)
Loot Price: R3,522
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Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Hardcover, 1st ed. 2016)
Series: Media Business and Innovation
Expected to ship within 12 - 19 working days
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This book offers a strategic analysis of current and future
perspectives of Foreign Direct Investment (FDI) inflows into the
South East European media market. The author develops a hybrid FDI
business model strategy to guide media companies wishing to more
effectively position and leverage their media infrastructure within
the increasingly globalized and expanding media market. By
conducting sixteen comparative and exploratory case studies of the
South East European media market, the author explores how specific
microeconomic factors influence spillover effects, absorption
capacities and investment incentives between local and foreign
firms through FDI inflows. The book is directed towards researchers
and students, as well as practitioners/professionals involved with
media organizations.
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