This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. By bringing together contributors from authors ranging from Machiavelli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include:
* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
* rhetoric and dichotomy of Machiavelli.
Machiavelli, Marketing and Management will be of great interest to all students and scholars of management, marketing and political science.

eBook available with sample pages: 0203462173

A thrilling memoir of the spectacular high-altitude mountaineering achievements of Andrew Lock: the only Australian to have summited all fourteen 8000-metre peaks in the world, including Mount Everest—twice. Here Andrew Lock gives us a gripping account of his death-defying ascents and explains his passion for climbing in small teams, or solo, without Sherpas or bottled oxygen. Andrew's story is one of extraordinary passion, self-motivation, perseverance and resilience, as he leads us through his sixteen-year odyssey to achieve the Grand Slam of Himalayan mountaineering. We are taken through the victories, the near-misses and the great tragedies. The intense human drama of the expeditions infuses the book—sometimes funny, sometimes fierce and always fascinating stories about survival, climbing rivalries and mountaineering politics. The remote and stunning landscapes and cultures that Andrew encounters on his journeys add rich texture to his tale, culminating in his 2014 trip to Everest, where he was witness to the deadliest avalanche in the peak's history. Ultimately, we learn ""why does he do it""? Why does anyone take on such a challenge, knowing how easily they might be killed? Andrew's story is both candid and inspiring.

Fully updated to ASP.NET 5.0, ASP.NET Core in Action, Second Edition is a hands-on primer to building cross-platform web applications with your C# and .NET skills. Even if you've never worked with ASP.NET you'll start creating productive cross-platform web apps fast. And don't worry about late-breaking changes to ASP.NET Core. With this Manning Early Access Program edition you'll get updates right up until it ships to the printer, so you're always working with the latest version of the technology. about the technologyASP.NET Core is a highly flexible, high performance cross platform web framework that's entirely free and open source. ASP.NET Core developers enjoy choice without compromise, benefiting from both a mature, well-supported stack and the freedom to develop and deploy from and onto any cloud or on-prem platform. Now in version 5.0, the latest version of ASP.NET Core includes powerful new additions for building server-side apps and background services. about the book ASP.NET Core in Action, Second Edition opens up the world of cross-platform web development with ASP.NET Core. You'll start with a crash course in .NET Core, immediately cutting the cord between ASP.NET and Windows. Then, you'll begin to build amazing web applications step by step, systematically adding essential features like logins, configuration, dependency injection, and custom components. Along the way, you'll mix in important process steps like testing, multiplatform deployment, and security. Fully updated to version 5.0, this new edition fully covers new features such as server-side apps with Razor Pages, and the new ASP.NET Core hosting paradigm. what's inside Covers ASP.NET Core 5.0 Dynamic page generation with the Razor templating engine Server-side apps with Razor Pages Authentication and authorization Unit tests and integration tests for ASP.NET Core apps Create a Web API for serving JSON to client-side applications Developing ASP.NET Core apps for non-Windows servers about the readerReaders need intermediate experience with C# or a similar language. about the author Andrew Lock is a Microsoft MVP who has been working with ASP.NET Core since before the first release. He has a PhD in digital image processing, and has been developing professionally using .NET for the last 10 years.

Get "Out Front" - and Stand Out From Your Business Rivals In today's crowded marketplace, it's harder than ever to be a business leader. And it's easier than ever to find yourself falling behind the competition. That's why it's more important than ever to position yourself "Out Front" from the pack. Branding experts JW Dicks, Esq. and Nick Nanton, Esq. have joined together with maverick marketer Andrew Lock, the man behind the number one WebTV show for entrepreneurs, "Help My Business Sucks ," to create this collection of awesome and innovative tactics to help you boost your profile and your bottom line. Inside, you'll discover exclusive breakthrough action plans, many revealed here for the first time, from the country's foremost business experts and thought leaders. You'll learn how to market and sell in revolutionary new ways that will deliver equally revolutionary results. Most importantly, you'll find out how to put yourself "Out Front" - and make sure you stay there

You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast

Packed with smart advice for the small business, "Magical Marketing" focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format.

Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost.

Learn how to:
Retain customers for a lifetime
Use the Internet and E-mail to promote your products
Outsell your competitors by a huge margin
Stay ahead of trends rather than reacting to them
Keep your products fresh and innovative "Magical Marketing" not only shows you what to do, it teaches you how to do it. Unlock the potential of your business and see immediate results.

Description ASP.NET Core is a re-imagining of the .NET Framework that frees developers from Visual Studio and Windows. ASP.NET Core in Action is for C# developers without any web development experience who want to get started and productive using ASP.NET Core to build web applications. Key features * Hands-on lessons * Step-by-step guide * Real-world examples Audience Readers should have experience with C#. No web development experience needed. About the technology ASP.NET Core was motivated by the desire to create a web framework with four main goals: 1. To be run and developed cross-platform 2. To have a modular architecture for easier maintenance 3. To be developed completely as open-source software. 4. To be applicable to current trends in web development, such as client-side applications and deploying to cloud environments.