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Tourism marketing is a vital tool in promoting the overall health
of the global economy by not only bringing necessary revenue to a
particular region, but also providing an opportunity for tourists
to explore another culture, building tolerance and overall exposure
to different ways of life. Strategic Tools and Methods for
Promoting Hospitality and Tourism Services provides
interdisciplinary perspectives in the areas of global tourism and
hospitality. Highlighting cultural boundaries of strategic
knowledge management through the use of case studies and
theoretical research, as well as the opportunities and challenges
of tourism marketing, this publication is an essential reference
source for academicians, research scholars, marketing
professionals, graduate-level students, and industry professionals
interested in international travel and the vacation industry.
Mankind has been fascinated with and drawn to the macabre for many
years. This is particularly evident in the growing popularity of
dark tourism, which centers on locations known for death and
suffering. Virtual Traumascapes and Exploring the Roots of Dark
Tourism is a pivotal reference source featuring the latest
scholarly research in which the rise of new technology platforms is
not only changing tourism worldwide, but also facilitating the
access to areas of war, mourning, and disaster. Including coverage
on a number of topics such as sexual tourism, disaster recovery,
and capitalism, this publication is ideally designed for
academicians, researchers, and students seeking current research on
concepts and methodologies of the dark tourism industry. Topics
Covered: The many academic areas covered in this publication
include, but are not limited to: Capitalism Consumption Cultural
Theory Culture Dark Tourism Disaster Recovery Disaster Tourism
Globalization Museums Politics Poverty Sexual Tourism Thana Tourism
The digital traces that people leave behind as they conduct their
daily lives provide a powerful resource for businesses to better
understand the dynamics of an otherwise chaotic society. Digital
technologies have become omnipresent in our lives and we still do
not fully know how to make the best use of the data these
technologies could harness. Businesses leveraging big data
appropriately could definitely gain a sustainable competitive
advantage. With a balanced mix of texts and cases, this book
discusses a variety of digital technologies and how they transform
people and organizations. It offers a debate on the societal
consequences of the yet unfolding technological revolution and
proposes alternatives for harnessing disruptive technologies for
the greater benefit of all. This book will have wide appeal to
academics in technology management, strategy, marketing, and human
resource management.
This book argues that COVID-19 revives a much deeper climate of
terror which was instilled by terrorism and the War on Terror
originally declared by Bush's administration in 2001. It discusses
critically not only the consequences of COVID-19 on our daily lives
but also "the end of hospitality", at least as we know it. Since
COVID-19 started spreading across the globe, it affected not only
the tourism industry but also ground global trade to a halt.
Governments adopted restrictive measures to stop the spread of the
virus, including the closure of borders, and airspace, the
introduction of strict lockdowns and social distancing, much of
which led to large-scale cancellations of international and
domestic flights. This book explores how global tourists, who were
largely considered ambassadors of democratic and prosperous
societies in the pre-pandemic days, have suddenly become undesired
guests.
Tourism marketing is a vital tool in promoting the overall health
of the global economy. This brings necessary revenue to particular
regions of the world that have limited revenue producing resources
and provides an opportunity for tourists to explore another
culture, therefore building tolerance and overall exposure to
different ways of life. Strategies for Promoting Sustainable
Hospitality and Tourism Services is a crucial scholarly source that
discusses interdisciplinary perspectives in the areas of global
tourism and highlights cultural boundaries of strategic knowledge
management through case studies. Featuring research on topics such
as consumer behavior, cultural appreciation, and global economics,
this book is ideally designed for academicians, research scholars,
marketing professionals, graduate-level students, and industry
professionals.
This book focuses on the tourism industry in conjunction with the
impact of COVID-19 from the perspective that it is both negatively
impacting the industry while also offering it an opportunity to
rise from the ashes. The volume offers a new conceptualization and
theorization of tourism; suggests new research methods, offers
parallels with other crises (such as 9-11) to better understand the
current one, and suggests futurist and innovative strategies. This
book offers a wide range of topics that can help researchers and
practitioners to understand how a pandemic can impact customer
satisfaction. The diverse topics in The Nature and Future of
Tourism: A Post-COVID-19 Context discuss the impact of COVID-19 in
the tourism industry, application of robotics in the hospitality
industry, tourism as a rite of passage, prospects for space
tourism, how communication technologies can benefit third world
tourism, and more. This must-read book not only presents sufficient
tools for the understanding of how the pandemic can change the
industry but is also a thoughtful collection of chapters for all
those interested about the nature of tourism.
International Case Studies in the Management of Disasters presents
a diverse range of case studies on how disasters, both natural and
manmade, are being managed globally. This illuminating study draws
on theories, models, and frameworks in the field of disaster
management to explore a wide range of complex issues in specific
disaster contexts. Showcasing internationally sourced case studies
on disaster management, the collection comprehensively explores all
aspects of the disaster management cycle. Authors are drawn from a
diverse range of disciplinary and practical contexts, offering a
wide variety of perspectives upon management of devastating events.
A diverse compendium of issues is explored through case studies
examining the management of hurricanes, droughts, floods,
wildfires, terrorist activity and pandemics. Also examined in depth
are governmental and non-governmental disaster management
organizations, the role of the private sector in disaster
management, and how innovative new technologies are being used in
disaster situations.
This book argues that COVID-19 revives a much deeper climate of
terror which was instilled by terrorism and the War on Terror
originally declared by Bush's administration in 2001. It discusses
critically not only the consequences of COVID-19 on our daily lives
but also "the end of hospitality", at least as we know it. Since
COVID-19 started spreading across the globe, it affected not only
the tourism industry but also ground global trade to a halt.
Governments adopted restrictive measures to stop the spread of the
virus, including the closure of borders, and airspace, the
introduction of strict lockdowns and social distancing, much of
which led to large-scale cancellations of international and
domestic flights. This book explores how global tourists, who were
largely considered ambassadors of democratic and prosperous
societies in the pre-pandemic days, have suddenly become undesired
guests.
Tourism marketing is a vital tool in promoting the overall health
of the global economy. This brings necessary revenue to particular
regions of the world that have limited revenue producing resources
and provides an opportunity for tourists to explore another
culture, therefore building tolerance and overall exposure to
different ways of life. Strategies for Promoting Sustainable
Hospitality and Tourism Services is a crucial scholarly source that
discusses interdisciplinary perspectives in the areas of global
tourism and highlights cultural boundaries of strategic knowledge
management through case studies. Featuring research on topics such
as consumer behavior, cultural appreciation, and global economics,
this book is ideally designed for academicians, research scholars,
marketing professionals, graduate-level students, and industry
professionals.
Doctoral Thesis / Dissertation from the year 2004 in the subject
Tourism, grade: none, Goa University (Goa University, India),
language: English, abstract: The content of the thesis may be
summarized as follows: a)Conceptualization, development, and
validation of a scale to measure holiday attachment. b)Examination
of holiday attachment as an antecedent of tourist loyalty. c)Test
of the proposed mediation-moderation model involving holiday
dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility,
Holiday Identity, Holiday Contextuality, Holiday Dependence,
Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
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Discovery Miles 3 100
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